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1. 
   Expert opinion
   AI

   How brands are tackling generative AI’s challenges and opportunities

   WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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2. 
   Expert opinion
   Global Marketer of the Year

   Business growth is No. 1

   Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…

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3. 
   Expert opinion
   Global Marketer of the Year

   How to become a client of choice

   What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…

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4. 
   Expert opinion
   Global Marketer of the YearMarketing capabilities

   The new marketer skillset

   What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…

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5. 
   Press releases
   Global Marketer of the Year

   WFA names expert jury for 2024 Global Marketer of the Year

   Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…

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6. 
   Expert opinion

   Three ways behavioural science can improve marketing

   Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…

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7. 
   Expert opinion
   Marketing procurementMarketing procurement

   Get more from marketing procurement

   The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

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8. 
   Expert opinion
   CreativityCannes LionsInclusive marketingAI

   Key trends from Cannes jurors and commentators

   Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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9. 
   Expert opinion
   Inclusive marketing

   Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

   I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

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10. 
    Event reports
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

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11. 
    Video
    Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

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12. Expert opinion

    EU kids see fewer and fewer food ads on TV

    European children are exposed to significantly fewer food ads on TV, according to recent research conducted by Accenture Media…

    Read more about "EU kids see fewer and fewer food ads on TV"