Posts about Policy Forum

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  1.    WFA suggested amendments on EU ‘greenwashing’ ban proposal
    Advertising & policy

    WFA suggested amendments on EU ‘greenwashing’ ban proposal

    On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…

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  2.    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
    Digital policy

    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key…

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  3.    WFA Policy Tracker
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  4.    How new rules could create a more trustworthy online ecosystem
    Advertising & policyDigital policy

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

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  5.    The EU Digital Services Act: implications for advertisers
    Advertising & policyDigital policy

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

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  6.    WFA Green Claims in Marketing Map
    Advertising & policy

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

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  7.    The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Advertising & policyDigital policy

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
  8.    PAG Meeting Overview (November 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

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  9.    DSA/DMA Task Force Meeting Overview (November 2021)
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss…

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  10.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  11.    Data Safety in 2021: Benchmark & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

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  12.    RAC Programme Meeting Overview (November 2021)
    Advertising & policy

    RAC Programme Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15…

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