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Advertising & policy
WFA suggested amendments on EU ‘greenwashing’ ban proposal
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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Digital policy
EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key…
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Advertising & policyDigital policyValue of advertising
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Advertising & policyDigital policy
How new rules could create a more trustworthy online ecosystem
Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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Advertising & policyDigital policy
The EU Digital Services Act: implications for advertisers
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Advertising & policy
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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Advertising & policyDigital policy
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Advertising & policyDigital policySustainability
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Advertising & policyDigital policy
DSA/DMA Task Force Meeting Overview (November 2021)
The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss…
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Advertising & policy
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Advertising & policyDigital policyAd techData governancePrivacy & tech
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Advertising & policy
RAC Programme Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15…