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Programmatic & ad tech
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
90% are reviewing contracts to secure greater control
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
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Global brands consolidate ad server rosters
Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…
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Barclays' Elinor Bateman to lead WFA's new Insight forum
Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and…
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MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
WFA Press Release
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WFA comments on ANA research on media transparency
WFA Press Release
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Ad fraud
WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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Brands get the message "loud and clear" from latest PageFair report on ad blocking
WFA calls for industry action
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WFA Global Marketer Week to be held in Toronto in 2017
UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017
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WFA President warns brands not to lose sight of the basics
State of the Union address highlights seven ways marketers are making their lives harder
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Global marketers seek a new model for insights
Research identifies key changes required to make insights more effective partners in driving brand growth
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WFA announces changes to global leadership team
WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include…