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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Agencies & partnersAdvertising & policyCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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ChannelsAgencies & partnersAdvertising & policy
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Advertising & policyValue of advertising
Dutch association receives royal designation for 100 years of representing the interests of advertisers
bvA challenges brand leaders to play an active role in addressing societal issues
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Advertising & policyDigital policyValue of advertising
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Advertising & policySustainability
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Sustainability
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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Advertising & policy
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Advertising & policy
Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Advertising & policy
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
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Advertising & policy
ICAS Global Awards recognise innovative initiatives around advertising self-regulation
Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…
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Advertising & policyValue of advertising
Spanish ad industry publishes manifesto for the future of advertising
AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising