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Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Platforms and transparency
The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Advertising & policy
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
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Advertising & policySustainability
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
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Australian association unveils new Code of Ethics
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Advertising & policyDigital policy
Webinar: The EU Pledge - a practical guide for marketers
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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Advertising & policyDigital policyAd techData governancePrivacy & tech
WFA position on data and privacy
This position paper outlines WFA's vision regarding data and privacy.
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Advertising & policy
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Advertising & policy
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Advertising & policy
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours