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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Advertising & policyBrand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Advertising & policySustainability
Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Advertising & policy
AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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Advertising & policySustainability
How seriously is the industry taking sustainability?
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Advertising & policyCross-media measurementGlobal Marketer WeekSustainability
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Advertising & policySustainability
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Sustainability
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA Environmental Claims Guidance: Annex documents
Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
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Inclusive marketingSustainabilityMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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Sustainability
Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…