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  1.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  2.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

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  3.    An unlikely destination
    Advertising & policyBrand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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  4.    Ad Net Zero goes global to help the ad industry achieve net zero
    Advertising & policySustainability

    Ad Net Zero goes global to help the ad industry achieve net zero

    Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

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  5.    AXA and Philips add their weight to WFA’s Planet Pledge
    Advertising & policy

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

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  6.    How seriously is the industry taking sustainability?
    Advertising & policySustainability

    How seriously is the industry taking sustainability?

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

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  7.    National industry associations from 29 countries gather in Athens
    Advertising & policyCross-media measurementGlobal Marketer WeekSustainability

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

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  8.    Global Guidance on Environmental Claims 2022
    Advertising & policySustainability

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

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  9.    WFA issues guidance for brands on making credible environmental claims
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

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  10.    WFA Environmental Claims Guidance: Annex documents

    WFA Environmental Claims Guidance: Annex documents

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

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  11.    Using media to drive positive impact
    Inclusive marketingSustainabilityMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

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  12.    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
    Sustainability

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National…

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