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  1. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    Advertising & policySustainability

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  2. Walking the talk on climate change
    Expert opinion
    Sustainability

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

    Read more about "Walking the talk on climate change"
  3. Marketing’s Missing P: Planet
    Expert opinion
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  4. L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    News
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

    Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"
  5. How are you helping marketing get on the sustainability journey?
    Expert opinion
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

    Read more about "How are you helping marketing get on the sustainability journey?"
  6. New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  7. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  8. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"