Posts about WFA

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   Brand reputation

   Brand safety: steps to consider (2017)

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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   Advertising & policyValue of advertising

   The Value of Advertising (2017)

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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3. 
   Guides & templates
   Advertising & policy

   Implementation Guide for Marketing Communications to Children Commitment

   Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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   Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

   7 Deadly Sins of Marketing

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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   Ad fraudAudience measurementChannels

   WFA Media Charter (2008)

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
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