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  1.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

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  2.    Top WFA content in 2024 to get you ahead in 2025
    AI (Artificial Intelligence)CreativityAI

    Top WFA content in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…

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  3.    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

    WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…

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  4.    WFA CEO looks back at 2024

    WFA CEO looks back at 2024

    WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…

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  5.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

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  6.    Global Marketer Week heads to Brussels

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…

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  7.    WFA refreshes Asia Advisory Board
    Organisation & structure

    WFA refreshes Asia Advisory Board

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

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  8.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

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  9.    WFA welcomes new team members

    WFA welcomes new team members

    Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…

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  10.    WFA Annual Report 2022

    WFA Annual Report 2022

    An overview of WFA’s key projects and initiatives from 2022

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  11.    An unlikely destination
    Brand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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  12.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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