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Global Marketer Week
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…
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Global Marketer Week
Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
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Global Marketer Week
Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Global Marketer Week
WFA prepares for biggest ever Global Marketer Week
More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…
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Global Marketer Week
Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
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Eight new members join WFA
A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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Candid CMO
The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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CreativityAI
Top WFA content in 2024 to get you ahead in 2025
We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
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Global Marketer Week
L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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WFA CEO looks back at 2024
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…