National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Milan Italy

    23 Oct 2025

    Show more

Updates & industry initiatives from the NAC network

  1.    Portugal awards show extends a helping hand to the creative industry

    Portugal awards show extends a helping hand to the creative industry

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

    Read more about "Portugal awards show extends a helping hand to the creative industry"
  2.    UK ad industry launches initiative to tackle climate emergency
    Agencies & partnersBrand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  3.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

    Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"
  4.    Greek marketers address diversity and inclusion
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…

    Read more about "Greek marketers address diversity and inclusion"
  5.    Unstereotype Alliance launches UAE chapter
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…

    Read more about "Unstereotype Alliance launches UAE chapter"
  6.    Spain recognises the value of advertising
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"
  7.    Zimbabwe prepares for Marketing 5.0 with hybrid event

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

    Read more about "Zimbabwe prepares for Marketing 5.0 with hybrid event"
  8.    Canada unveils cross-media measurement committee
    Audience measurementAdvertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  9.    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

    Read more about "In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale"
  10.    Brazilian ad industry unveils campaign on responsible advertising to children
    Advertising & policy

    Brazilian ad industry unveils campaign on responsible advertising to children

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

    Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"
  11.    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    bvA launches taskforce on Diversity & Inclusion

    Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"
  12.    Indian association welcomes first CEO

    Indian association welcomes first CEO

    Sushil Matey appointed as CEO of ISA

    Read more about "Indian association welcomes first CEO"
  13.    Norway celebrates Advertising Day with hybrid event

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…

    Read more about "Norway celebrates Advertising Day with hybrid event"
  14.    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"
  15.    Gulf association welcomes new board

    Gulf association welcomes new board

    Unilever’s Sanjiv Kakar re-elected as Chairman

    Read more about "Gulf association welcomes new board"
  16.    Colombian association shines a light on the digital media ecosystem
    Ad fraudProgrammatic & ad tech

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  17.    Malaysian association elects new council

    Malaysian association elects new council

    Coca-Cola Malaysia’s Kadri Taib re-elected as President

    Read more about "Malaysian association elects new council"
  18.    Australian association unveils new Code of Ethics
    Advertising & policyInclusive marketing

    Australian association unveils new Code of Ethics

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

    Read more about "Australian association unveils new Code of Ethics"
  19.    Indian association elects Sunil Kataria as chairman

    Indian association elects Sunil Kataria as chairman

    ISA to focus on creating a cross-media measurement system for India in the coming months

    Read more about "Indian association elects Sunil Kataria as chairman"
  20.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

    Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"
  21.    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

    Read more about "In the spotlight: Malaysian Advertisers Association’s Kadri Taib"
  22.    Slovenia hosts first major hybrid event in the Adriatic region

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

    Read more about "Slovenia hosts first major hybrid event in the Adriatic region"
  23.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Agencies & partnersBrand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  24.    GCC association launches cross-media measurement initiative
    Audience measurementAdvertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"