The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Portugal awards show extends a helping hand to the creative industry
Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal
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Agencies & partnersBrand purposeSustainability
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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In the spotlight: Estonian Marketing Association’s Liis Tippel
Meet Liis Tippel, CEO of TULI
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Advertising & policyInclusive marketing
Greek marketers address diversity and inclusion
WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…
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Advertising & policyInclusive marketing
Unstereotype Alliance launches UAE chapter
Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…
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Advertising & policyValue of advertising
Spain recognises the value of advertising
Brand responses to Covid win big at AEA Effectiveness Awards in Madrid
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Zimbabwe prepares for Marketing 5.0 with hybrid event
MAZ recognises exceptional marketing leadership and brand responses to Covid-19
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Audience measurementAdvertising & policyCross-media measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
Meet Ediri Ose-Ediale, Executive Secretary of ADVAN
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Advertising & policy
Brazilian ad industry unveils campaign on responsible advertising to children
New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil
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Advertising & policyInclusive marketing
Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
bvA launches taskforce on Diversity & Inclusion
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Indian association welcomes first CEO
Sushil Matey appointed as CEO of ISA
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Norway celebrates Advertising Day with hybrid event
ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
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Gulf association welcomes new board
Unilever’s Sanjiv Kakar re-elected as Chairman
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Ad fraudProgrammatic & ad tech
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Malaysian association elects new council
Coca-Cola Malaysia’s Kadri Taib re-elected as President
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Advertising & policyInclusive marketing
Australian association unveils new Code of Ethics
AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Indian association elects Sunil Kataria as chairman
ISA to focus on creating a cross-media measurement system for India in the coming months
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Marketing technologyDigital media transformationMarketing technology
Belgium’s first virtual Trends Day identifies 5 key industry trends
More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
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In the spotlight: Malaysian Advertisers Association’s Kadri Taib
Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia
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Slovenia hosts first major hybrid event in the Adriatic region
SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually
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Agencies & partnersBrand purposeSustainability
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Audience measurementAdvertising & policyCross-media measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics