The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM…
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Media governanceMedia transparencySelf-regulationInfluencersInfluencers
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Swiss ad industry launches Digital Ad Trust label
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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German association welcomes new Managing Director
Ex-P&G media lead Susanne Kunz is the new managing director of OWM
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In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
Meet Lindsay Mouat, CEO of ANZA
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Paraguay association launches campaign highlighting value of legitimate brands
CAP’s video campaign aims to encourage consumers to support legally-recognised companies
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Zimbabwe association unveils marketing leadership program
MLDP aims to bridge the gap between theory and practice for future marketing leaders
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Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
Swedish ad industry celebrates marketing effectiveness
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Italian association elects Lorenzo Sassoli de Bianchi as president
UPA reaffirms its commitment to greater transparency and efficiency in the ad industry
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UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
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Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
IMA conference addresses how marketing and brands can thrive post-pandemic
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Meet Rossen Missov, Executive Director of BAA
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Belgian association expands membership to expert partners
UBA Belgium welcomes media companies, marketing service providers and start-ups as members as part of repositioning and strategic…
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Nigeria honours advertisers on the frontline of Covid relief
ADVAN showcases advertiser-led efforts to help people and communities during the pandemic
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Finnish association welcomes marketing service providers into membership
Marketing Finland merges with agency association MTL
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The Philippines celebrates brand resilience and innovation during the pandemic
McDonald’s Philippines wins big for honouring single moms
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Portugal awards show extends a helping hand to the creative industry
Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal
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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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In the spotlight: Estonian Marketing Association’s Liis Tippel
Meet Liis Tippel, CEO of TULI
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Greek marketers address diversity and inclusion
WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…
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Unstereotype Alliance launches UAE chapter
Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…
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Value of advertising
Spain recognises the value of advertising
Brand responses to Covid win big at AEA Effectiveness Awards in Madrid