Posts about Agency management

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  1.    2024 Top Agencies in the World by Revenue
    Agencies & partnersAgency management

    2024 Top Agencies in the World by Revenue

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

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  2.    WFA launches new call for agency cost data
    Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing

    WFA launches new call for agency cost data
    Open to WFA members only

    The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…

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  3. Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

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  4.    Eighty percent of brands have concerns about agency use of GenAI
    Agency managementMarketing technologyAIMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

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  5.    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Agency evaluationAgency managementCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

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  6.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  7.    In-housing set for rapid and continued growth at major multinationals
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  8.    The Future of Media Agency Models: Change is Coming
    Agency evaluationAgency remunerationAgency rostersAgency management

    The Future of Media Agency Models: Change is Coming
    Open to WFA members only

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

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  9.    Saving money without reducing your impact
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  10.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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  11.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  12.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Programmatic & ad techAgencies & partnersAgency remunerationAgency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"