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Agencies & partnersAgency management
2024 Top Agencies in the World by Revenue
Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agencies & partnersAgency managementMarketing procurementMarketing procurement
Benchmark: Shopper Marketing
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Agency managementMarketing technologyAIMarketing technology
Eighty percent of brands have concerns about agency use of GenAI
More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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Agency evaluationAgency managementCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations
Spotlight: Housekeeping: In-house agency trends and challenges
WFA webinar on in-house agency trends and challenges
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Agency managementIn-housingMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Agency evaluationAgency remunerationAgency rostersAgency management
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Agency managementMarketing procurementMarketing procurement
Benchmark: Cascading sustainability commitments to agencies
This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
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Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Programmatic & ad techAgencies & partnersAgency remunerationAgency managementMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view