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Audience measurementCross-media measurement
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
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Audience measurementProgrammatic & ad techAd techMarketing technologyDigital media transformationMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Audience measurementCross-media measurementMarketing structureMedia transformation
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Audience measurementCross-media measurement
Webinar: Cross Device Measurement
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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Audience measurementMedia & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.