Posts about Audience measurement

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  1.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementAdvertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

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  2.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

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  3.    Canada unveils cross-media measurement committee
    Audience measurementAdvertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  4.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementCross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  5.    GCC association launches cross-media measurement initiative
    Audience measurementAdvertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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  6.    Swedish ad industry join forces to develop standards for media buying
    Audience measurementAdvertising & policyCross-media measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

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  7.    Webinar: The evolution of digital standards
    Ad fraudAudience measurement

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

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  8.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectivenessIntegrated marketing

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  9.    Mind the Gap - 2020
    Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  10.    Driving brand value with emotional intelligence in content
    Audience measurementMedia & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  11.    The UK launches cross-media measurement programme
    Audience measurementAdvertising & policyCross-media measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

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  12.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementAdvertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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