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Posts about Audience measurement

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  1. Survey results on Managing ad testing
    Benchmark
    Audience measurementMedia & analytics

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  2. Survey on digital attribution modelling
    Benchmark
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  3. Survey on ROMI - Your approach & measurement
    Benchmark
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  4. WFA Media Charter (2008)
    Guides & templatesReport
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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