Posts about Brand reputation

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  1.    WFA launches Global Marketer of the Year 2020
    Brand reputationGlobal Marketer of the Year

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

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  2.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

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  3.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

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  4.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraudAgencies & partnersDigital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

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  5.    Corporate Sustainability Survey Report
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  6.    Webinar: How can marketing change the world?
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…

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  7.    Cannes 2019 Wrap
    ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  8.    Seven take-outs from Cannes 2019
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  9.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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  10.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputationGlobal Marketer Week

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  11.    Danish advertisers create guide to brand safety
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  12.    Global Media Charter
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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