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Brand reputationGlobal Marketer of the Year
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Why did brands fail to pause ads on #BlackoutTuesday?
Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Ad fraudAgencies & partnersDigital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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WFA launches The State of Advertising report
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand purposeBrand reputationGlobal Marketer Week
Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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Brand reputationMarketing operations
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…