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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation
WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
Get comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Brand purposeBrand reputationSustainabilityMarketing operations
Marketing’s Missing P: Planet
Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…
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Brand purposeBrand reputationSustainability
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputationSustainability
How are you helping marketing get on the sustainability journey?
We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Brand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputationGlobal Marketer WeekSustainability
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Brand reputationMarketing structure
Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…