Posts about Brand reputation

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  1.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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  2.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

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  3.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  4.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

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  5.    How are you helping marketing get on the sustainability journey?
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

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  6.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  7.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

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  8.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

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  9.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  10.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  11.    Benchmark: Global versus local brand equity
    Brand reputationMarketing structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  12.    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"