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Posts about Brand reputation

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  1. WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Report
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  2. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  3. What great brand stories can do for business
    Expert opinion
    Brand reputation

    What great brand stories can do for business

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

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  4. Web Summit 2017 round-up
    Expert opinionEvent reports
    Brand reputation

    Web Summit 2017 round-up

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…

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  5. Web Summit 2017 in 10 tweets
    Expert opinionEvent reports
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  6. Survey on Social Media & Social Content Management 2017
    Benchmark
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

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  7. Brand safety: steps to consider (2017)
    Report
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  8. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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