Posts about Briefings & position papers

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  1.    European Accessibility Act: What it means for marketers
    Advertising & policyInclusive marketing

    European Accessibility Act: What it means for marketers
    Open to WFA members only

    A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people…

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  2.    A Global Roadmap for HFSS Ad Standards
    Advertising & policy

    A Global Roadmap for HFSS Ad Standards
    Open to WFA members only

    Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…

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  3.    Responsible Food Marketing Policy: WFA key messages

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

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  4.    WFA position paper on EU Digital Fairness Fitness Check
    Advertising & policyDigital policy

    WFA position paper on EU Digital Fairness Fitness Check

    Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…

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  5.    Ireland’s Online Safety Code: Implications for advertisers
    Advertising & policyDigital policy

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

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  6.    WFA Regulatory Tracker: Gen AI Transparency Obligations
    Advertising & policyDigital policyAI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

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  7.    Responsible AI principles
    Advertising & policyAI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

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  8.    AANA response to consultation on HFSS marketing restrictions in Australia

    AANA response to consultation on HFSS marketing restrictions in Australia

    The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…

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  9.    WFA Submission – 2nd report on the application of the GDPR
    Advertising & policyDigital policyGDPR

    WFA Submission – 2nd report on the application of the GDPR

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…

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  10.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Advertising & policy

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

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  11.    WFA position paper on DMA implementation
    Advertising & policyDigital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

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  12.    Joint industry statement against banning green claims on products containing certain substances
    Advertising & policy

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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