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Advertising & policyInclusive marketing
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WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…
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WFA position paper on EU Digital Fairness Fitness Check
Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…
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An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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WFA Regulatory Tracker: Gen AI Transparency Obligations
An overview of AI transparency obligations key markets globally
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Advertising & policyAI
Responsible AI principles
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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AANA response to consultation on HFSS marketing restrictions in Australia
The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…
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Advertising & policyDigital policyGDPR
WFA Submission – 2nd report on the application of the GDPR
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
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Advertising & policy
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Advertising & policyDigital policy
WFA position paper on DMA implementation
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Advertising & policy
Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…