Posts about Briefings & position papers

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1. 
   Briefings & position papers
   Advertising & policyDigital policyValue of advertising

   WFA Policy Tracker

   WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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2. 
   Briefings & position papers

   WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

   WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…

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3. 
   Briefings & position papers

   Everything policy leads need to know about marketing in the Metaverse

   WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

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4. 
   Briefings & position papers
   Advertising & policyDigital policy

   The EU Digital Services Act: implications for advertisers

   WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

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5. 
   Briefings & position papers

   WFA amendment suggestions for the proposal on the transparency and targeting of political advertising

   WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of…

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6. 
   Briefings & position papers
   Digital policy

   EU Digital Markets Act: WFA briefing, February 2022

   WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

   Read more about "EU Digital Markets Act: WFA briefing, February 2022"
7. 
   Briefings & position papers
   Digital policy

   EU Digital Services Act: WFA briefing, February 2022

   WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

   Read more about "EU Digital Services Act: WFA briefing, February 2022"
8. 
   Briefings & position papers
   Advertising & policyDigital policy

   The EU Digital Markets Act: what is it and why is it relevant to advertisers?

   WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

   Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
9. 
   Briefings & position papers
   Agency remunerationAdvertising & policy

   WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

   The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

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10. 
    Briefings & position papers
    Advertising & policy

    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…

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    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

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12. 
    Briefings & position papers
    Advertising & policy

    Emerging trend - ad bans for fossil fuels

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…

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