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WFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Advertising & policyDigital policyPrivacy & techBehavioural advertising practices in Europe by Meta
Read more about "Behavioural advertising practices in Europe by Meta"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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WFA’s feedback to the European Commission on the Green Claims Directive
Read more about "WFA’s feedback to the European Commission on the Green Claims Directive"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Advertising & policyEU Sustainable Food Systems Framework initiative
Read more about "EU Sustainable Food Systems Framework initiative"WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Advertising & policyDigital policyPrivacy & techWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Advertising & policyDigital policyPrivacy & techWFA Briefing: European Commission ad tech study
Read more about "WFA Briefing: European Commission ad tech study"WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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Advertising & policyDigital policyWFA position paper on EU consumer laws revision
Read more about "WFA position paper on EU consumer laws revision"In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Advertising & policyDigital policyWFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting…
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Advertising & policyEU legislation on Green Claims: Resources for Advertisers
Read more about "EU legislation on Green Claims: Resources for Advertisers"Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…
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Advertising & policyHFSS marketing restrictions: 12 markets to watch in 2023
Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
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Advertising & policyWFA suggested amendments on EU ‘greenwashing’ ban proposal
Read more about "WFA suggested amendments on EU ‘greenwashing’ ban proposal"On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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Digital policy
EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
Read more about "EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key…