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  1.    Survey on Briefing for integrated communications (2017)
    Agencies & partnersIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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  2.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  3.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  4.    Five step process to Data Driven Marketing (2017)
    Ad techMedia & analyticsPrivacy & techDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

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  5.    10 steps to close the gap between digital consumers and businesses
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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  6.    5 ways to make newsrooms & content more effective
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  7.    Survey on Working with adtech and martech startups
    Agencies & partnersAd techAgency managementMarketing structureMarketing organisation

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

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  8.    Content marketing survey results
    Marketing structureContent marketing

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  9. MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA News

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  10.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  11.    Unlocking brand value with social communities
    ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  12.    Survey results on Marketing in ASEAN
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"