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Integrated marketingIntegrated marketing
Webinar on Reciprocity: The future of comms planning?
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
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Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
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Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
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Marketing strategyMarketing strategy
#12tweets from our CMO FORUM @Cannes_Lions
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Benchmark on franchising models
WFA member benchmark on franchising models.
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Agencies & partnersAgency evaluationIntegrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
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ChannelsIntegrated marketingIntegrated marketing
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Integrated marketingMarketing strategyIntegrated marketingMarketing strategy
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…