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  1.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketingIntegrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

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  2.    Recommended global PR agencies
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  3.    Benchmark on C-suite roles and responsibilities
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

    Read more about "Benchmark on C-suite roles and responsibilities"
  4.    Benchmark on Pitch fees in South Africa
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"
  5. Marketing strategyMarketing strategy

    #12tweets from our CMO FORUM @Cannes_Lions

    WFA News

    Read more about "#12tweets from our CMO FORUM @Cannes_Lions"
  6.    Benchmark on franchising models
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  7.    Survey on digital resource engagement with brand marketing
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  8.    Benchmark on Recommended Experiential Agencies in Mexico
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  9.    Survey on Digital Transformation
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  10.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

    Read more about "Benchmark on Global digital marketing organisation/configuration"
  11.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketingIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  12.    Benchmark on sensory and behavioural marketing
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"