Posts about CMO Forum

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1. 
   Event reports
   Advertising & policyCannes LionsCMO

   CMO Forum Meeting Overview, Cannes (June 2024)

   Overview of the WFA CMO Forum held in person in Cannes

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2. 
   Event reports
   CMO

   CMO Forum Toronto (May 2024)

   Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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3. Benchmark
   Marketing structure

   Benchmark: Internal brand communications and engagement

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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4. 
   Video
   Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

   Spotlight: Housekeeping: In-house agency trends and challenges

   WFA webinar on in-house agency trends and challenges

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5. 
   Event reports
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
6. 
   Benchmark
   Marketing operations

   Benchmark: KPI Dashboard

   WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

   Read more about "Benchmark: KPI Dashboard"
7. 
   Benchmark
   Marketing operations

   Benchmark: Recommended DAM (Digital Asset Management) systems

   WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

   Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
8. 
   Event reports
   Advertising & policy

   CMO Forum meeting overview (June 2023)

   Overview of the CMO Forum held during Cannes Lions in June 2023

   Read more about "CMO Forum meeting overview (June 2023)"
9. 
   Benchmark
   Agencies & partnersAgency evaluationInfluencer marketing

   Benchmark: Recommended partners for creative and influencer marketing in MENA

   WFA member benchmark of recommendations for creative and influencer marketing in MENA

   Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
10. 
    Event reports
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (April 2023)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

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11. 
    Benchmark
    Agencies & partnersAgency evaluation

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
12. 
    News
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

    Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"