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Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
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Agencies & partnersMarketing operationsMarketing organisation
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Marketing capabilitiesMarketing organisation
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Agencies & partnersMarketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Marketing capabilities
Benchmark: Investment in Marketing Capability (2021)
This WFA member benchmark examined the investment in marketing capability building .
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Agency Management ForumMarketing structureMarketing organisation
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Spotlight: Reversing the decline in advertising effectiveness
In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…
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Brand purposeBrand reputationSustainability
Spotlight: Sustainable storytelling - what are you scared of?
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
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Integrated marketingIntegrated marketingMarketing operations
Capability Forum Overview (October 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.