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Integrated marketingIntegrated marketingMarketing operations
Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
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Agencies & partnersAgency evaluation
Benchmark: Recommended Creative Agencies for Sustainability
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
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Agencies & partnersMarketing operationsMarketing organisation
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Marketing capabilitiesMarketing organisation
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Agencies & partnersMarketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Marketing capabilities
Benchmark: Investment in Marketing Capability (2021)
This WFA member benchmark examined the investment in marketing capability building .
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Agency Management ForumMarketing structureMarketing organisation
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…