Posts about CMO Forum

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  1.    Benchmark: Job description for capability role
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  2.    Spotlight: Go faster with less
    Agencies & partnersMarketing operationsMarketing organisation

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  3.    Agency Roster Transformation
    Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

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  4.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  5.    CMO Forum meeting overview (April 2022)
    Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

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  6.    The First 100 Days of a Marketing Capability Leader
    Agencies & partnersMarketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

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  7.    Agency Management Forum Overview (December 2021)
    Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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  8.    Benchmark: Investment in Marketing Capability (2021)
    Marketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    This WFA member benchmark examined the investment in marketing capability building .

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  9.    Spotlight: Shift - A Marketing Re-think
    Agency Management ForumMarketing structureMarketing organisation

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

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  10.    Spotlight: Reversing the decline in advertising effectiveness

    Spotlight: Reversing the decline in advertising effectiveness

    In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

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  11.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputationSustainability

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

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  12.    Capability Forum Overview (October 2021)
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

    Read more about "Capability Forum Overview (October 2021)"