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  1. WFA launches the Voice Coalition at Cannes Lions
    Press releases
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  2. WFA talks Better Marketing: The CMO agenda
    Video
    Marketing structureCannes Lions

    WFA talks Better Marketing: The CMO agenda

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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  3. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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  4. WFA talks Better Marketing: The future of the agency model
    Video
    Agencies & partnersAgency managementCannes Lions

    WFA talks Better Marketing: The future of the agency model

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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  5. WFA talks Better Marketing: Data opportunities
    Video
    Cannes Lions

    WFA talks Better Marketing: Data opportunities

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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  6. WFA talks Better Marketing: The death of advertising?
    Video
    Cannes Lions

    WFA talks Better Marketing: The death of advertising?

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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  7. WFA talks Better Marketing: Purpose
    Video
    Brand purposeCannes Lions

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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  8. WFA talks Better Marketing: Platform challenges
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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  9. The case for unstereotyping ads
    Expert opinion
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

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  10. A guide to progressive gender portrayals in advertising
    Guides & templates
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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