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Cannes Lions
What big question would you have asked at Cannes this year?
Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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Advertising & policyCannes LionsInclusive marketing
It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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CreativityCannes LionsMarketing organisation
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Marketing structureCannes LionsMarketing operations
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Cannes Lions
WFA launches the Voice Coalition at Cannes Lions
Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Advertising & policyCannes LionsInclusive marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Agencies & partnersAgency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…
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Cannes Lions
WFA talks Better Marketing: Data opportunities
At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…