Posts about Cross-media measurement

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1. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - June 2025 meeting

   Read more about "Halo CMM Community Townhall Meeting"
2. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - April meeting

   Read more about "Halo CMM Community Townhall Meeting"
3. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - February Meeting

   Read more about "Halo CMM Community Townhall Meeting"
4. 
   Cross-media measurementHalo

   Cross-media measurement is an advertisers’ North Star

   Open to WFA members only

   Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

   Read more about "Cross-media measurement is an advertisers’ North Star"
5. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - December 2024 meeting

   Read more about "Halo CMM Community Townhall Meeting"
6. 
   Video
   Cross-media measurementMedia & analytics

   Knowledge Spotlight: Media Measurement 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Media Measurement 101"
7. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
8. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   Report
   Audience measurementChannelsProgrammatic & ad techCross-media measurement

   Media price inflation falls marginally in WFA Outlook poll of predictions

   TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

   Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
10. 
    Video
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
11. 
    News
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
12. 
    Video
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"