Posts about Cross-media measurement

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  1.    WFA Benchmark Results: Measuring Media Dollars & Performance
    Agency evaluationAgency remunerationCross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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  2.    WFA Benchmark: Web tracking in a cookieless world
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  3.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Agencies & partnersCross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

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  4.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  5.    National industry associations from 29 countries gather in Athens
    Advertising & policyCross-media measurementGlobal Marketer WeekSustainability

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

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  6.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  7.    Media Forum Meeting Overview (24th February 2022)
    Programmatic & ad techAdvertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  8.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Advertising & policyCross-media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  9.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementAdvertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

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  10.    27 national associations address cross-media measurement and brand safety concerns
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

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  11.    WFA CEO: “Build Back Better has started”
    Advertising & policyCross-media measurement

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

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  12.    Canada unveils cross-media measurement committee
    Audience measurementAdvertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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