Posts about Cross-media measurement

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1. 
   Event reports
   Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

   Media Forum Overview - Global Marketer Week Istanbul 2023

   Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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2. 
   Event reports
   Cross-media measurementGlobal Marketer WeekInclusive marketingHalo

   National industry associations from 25 countries gather in Istanbul

   WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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3. 
   Video
   Cross-media measurement

   An update on the advertisers’ approach to cross-media measurement

   Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

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4. 
   Report
   Brand purposeBrand reputationCross-media measurement

   WFA issues Global Media Charter 3.0

   The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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5. 
   Video
   Agencies & partnersCross-media measurement

   Spotlight: Reach Curves Gone Rogue

   A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

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6. 
   Event reports
   Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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7. 
   Cross-media measurement

   MediaSense and WFA announce Media Transformation partnership

   Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

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8. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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9. 
   Event reports
   Cross-media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

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10. 
    Expert opinion
    Audience measurementChannelsCross-media measurement

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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11. 
    Video
    Programmatic & ad techCross-media measurement

    Spotlight: Programmatic Supply-Chain Solutions

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

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12. 
    Video
    Cross-media measurement

    Spotlight: Putting attention to work

    One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…

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