Related content
-
Programmatic & ad techAd techMarketing procurementMarketing technologyMarketing procurementMarketing technology
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
-
The US celebrates data-driven marketing that ECHO across the globe
ANA’s annual award show sees Argentine health NGO receive top honours
-
Ad fraudProgrammatic & ad techAgencies & partnersAgency remunerationAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Programmatic & ad techTrends & forecasts
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
-
Digital policyGDPRContent marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
-
Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
-
Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
-
Advertising & policyDigital policyAd techData governancePrivacy & techGDPR
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
-
Cannes Lions
WFA talks Better Marketing: Data opportunities
At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
-
Audience measurementCross-media measurementMarketing structureMedia transformation
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
-
Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…