Posts about Data-driven marketing

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   Survey on Independent Media Advisors

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   Survey on the Future of Programmatic Media

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   Benchmark on Ad pre-testing

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   Survey on Global Ad Viewability & Ad Fraud levels

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   Europe research: The economic impact of data-driven advertising (2017)

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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   Benchmark on recommended Digital Analytics Agencies

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   Benchmark on Suppliers of research-based copy-testing of digital ads

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   Survey on Online Advertising Effectiveness

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   Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

   Recommendations to master data & tech (2017)

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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    Considerations on the road to digital transformation (2017)

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    10 steps to close the gap between digital consumers and businesses

       

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    Survey results on Programmatic & trading desks

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