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Posts about Data-driven marketing

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  1. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  2. Report on global media transformation
    BenchmarkVideo
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  3. Survey results on Managing ad testing
    Benchmark
    Audience measurementMedia & analytics

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  4. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Programmatic & ad techAd techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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  5. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  6. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  7. Survey on digital attribution modelling
    Benchmark
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  8. Benchmark on sensory and behavioural marketing
    Benchmark
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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