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Brand purposeBrand reputationMarketing structureSustainability
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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AI
How brands are tackling generative AI’s challenges and opportunities
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
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Digital policyMarketing technologyAIMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Global Marketer of the Year
Business growth is No. 1
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
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Global Marketer of the Year
How to become a client of choice
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
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Global Marketer of the YearMarketing capabilities
The new marketer skillset
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
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Three ways behavioural science can improve marketing
Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…
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Marketing procurementMarketing procurement
Get more from marketing procurement
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
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Digital policy
Google’s third-party cookie U-turn
After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
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Digital policyMarketing technologyAIMarketing technology
This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…