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Candid CMO
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General
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In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary
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AI
How are national associations empowering advertisers through AI?
Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
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CreativitySustainabilityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Marketing technologyAIMarketing technology
Five predictions for 2025
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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WFA CEO looks back at 2024
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
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Advertising & policyInclusive marketing
How will the cultural events of 2024 define your 2025?
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities
Raja Rajamannar on the qualities required of the modern-day CMO
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…