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Marketing technologyAIMarketing technology
AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing effectiveness
The building blocks of effectiveness
Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
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Candid CMO
The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General
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In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary
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AI
How are national associations empowering advertisers through AI?
Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
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CreativitySustainabilityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Marketing technologyAIMarketing technology
Five predictions for 2025
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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WFA CEO looks back at 2024
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…