Posts about Expert opinion

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1. 
   Expert opinion
   Marketing technologyAIMarketing technology

   AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

   AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

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2. 
   Expert opinion
   Marketing effectiveness

   The building blocks of effectiveness

   Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

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3. 
   Expert opinion
   Candid CMO

   The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

   WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…

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4. 
   Expert opinionVideo
   Digital policyMarketing technologyMarketing technology

   Privacy and Tech Forum

   Open to WFA members only

   For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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5. 
   Expert opinion
   Candid CMO

   The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

   In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

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6. 
   Expert opinion

   ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

   Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

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7. 
   Expert opinion

   In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

   Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

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8. 
   Expert opinion
   AI

   How are national associations empowering advertisers through AI?

   Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

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9. 
   Expert opinion
   CreativitySustainabilityAI

   WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

   In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

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10. 
    Expert opinion
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

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11. 
    Expert opinion
    Marketing technologyAIMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

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12. 
    Expert opinion

    WFA CEO looks back at 2024

    WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…

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