Posts about Expert opinion

Related content

  1.    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
    Candid CMO

    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

    WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…

    Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"
  2.    Privacy and Tech Forum
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  3.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
    Candid CMO

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

    Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"
  4.    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

    Read more about "ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”"
  5.    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska

    Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary

    Read more about "In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska"
  6.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

    Read more about "How are national associations empowering advertisers through AI?"
  7.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativitySustainabilityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  8.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

    Read more about "Is it time for a marketing makeover?"
  9.    Five predictions for 2025
    Marketing technologyAIMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

    Read more about "Five predictions for 2025"
  10.    WFA CEO looks back at 2024

    WFA CEO looks back at 2024

    WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…

    Read more about "WFA CEO looks back at 2024"
  11.    How will the cultural events of 2024 define your 2025?
    Advertising & policyInclusive marketing

    How will the cultural events of 2024 define your 2025?

    2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…

    Read more about "How will the cultural events of 2024 define your 2025?"
  12.    Raja Rajamannar on the qualities required of the modern-day CMO
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

    Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"