Related content
-
Global Marketer WeekMarketing procurementMarketing procurementWFA Sourcing Forum GMW (May 2024)
Read more about "WFA Sourcing Forum GMW (May 2024)"Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week
-
Global Marketer WeekPresident's AwardsWFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
-
Global Marketer WeekMarketers at major multinationals say input from policy professionals is more relevant than ever
Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
-
Global Marketer WeekWFA adds new faces to global leadership team
Read more about "WFA adds new faces to global leadership team"WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
-
Global Marketer WeekL’Oréal and Adweek complete Global Marketer Conference speakers
Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
-
Global Marketer WeekAI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
-
Global Marketer Week2024 Global Marketer Conference to focus on becoming better brands
Read more about "2024 Global Marketer Conference to focus on becoming better brands"How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
-
Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
-
Advertising & policyGlobal Marketer WeekInclusive marketingWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
-
Global Marketer WeekContent marketingWFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…