Related content
-
Global Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
-
CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
-
Cross-media measurementGlobal Marketer WeekInclusive marketingHaloNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
-
Global Marketer WeekPresident's AwardsWFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
-
Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
-
Global Marketer WeekMarketing structureMarketing operationsWFA celebrates 70th anniversary with ‘70 in 70’ initiative
Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
-
Global Marketer WeekWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
-
Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityHow do you create sustainable growth? 3 more experts share their views
Read more about "How do you create sustainable growth? 3 more experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
-
Global Marketer WeekSustainabilityHow do you create sustainable growth? 3 experts share their views
Read more about "How do you create sustainable growth? 3 experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…
-
Global Marketer WeekWFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3