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Benchmark on testing big ideas
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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INSIGHT FORUM Meeting Overview London November 2016
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Media & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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INSIGHT FORUM Meeting Overview Singapore September 2016
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Webinar: What is the future of insights?
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Webinar: Generating actionable insights from online communities
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementMedia & analytics
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Programmatic & ad techAd techMedia & analytics
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Media & analytics
The future of insights project
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Survey on Media Procurement Excellence
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Ad fraudMarketing strategyMarketing strategy
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…