Posts about Marketing capabilities

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1. 
   Expert opinionBenchmark
   Marketing structureMarketing capabilities

   Marketing capability: the soft reply to a hard question

   Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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2. 
   Benchmark
   Marketing capabilities

   Benchmark: Marketing Capability Investment

   This new WFA member benchmark dispels the myths on capability investment.

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3. 
   Event reports
   ChannelsMarketing capabilities

   Capability Forum Meeting Overview (October 2023)

   Overview of Capability Forum held remotely on 12^th October 2023.

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4. 
   Benchmark
   Marketing capabilities

   Benchmark: Recommended Capability Vendors

    WFA benchmark containing member-recommended capability training vendors .

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5. 
   Benchmark
   Marketing capabilities

   Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

   WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

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6. 
   News
   Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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7. 
   Expert opinion
   Advertising & policyDigital policyBrand reputationMarketing capabilities

   Five predictions for 2023

   From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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8. 
   Benchmark
   Marketing capabilities

   Benchmark: Job description for capability role

   A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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9. 
   Benchmark
   Marketing capabilities

   Benchmark: Recommended tools for in-house agency operations

   WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

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10. 
    Press releases
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

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11. 
    Expert opinion
    Marketing capabilitiesMarketing operations

    Take note: 5 back-to-school lessons for marketers

    Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…

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12. 
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

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