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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Marketing capabilitiesMarketing effectiveness
Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Agency managementMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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Marketing capabilities
Benchmark: Marketing Capability Investment
This new WFA member benchmark dispels the myths on capability investment.
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ChannelsMarketing capabilities
Capability Forum Meeting Overview (October 2023)
Overview of Capability Forum held remotely on 12th October 2023.
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Marketing capabilities
Benchmark: Recommended Capability Vendors
WFA benchmark containing member-recommended capability training vendors .
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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…