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WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Marketing capabilities
Benchmark: Investment in Marketing Capability (2021)
This WFA member benchmark examined the investment in marketing capability building .
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Marketing capabilities
Benchmark: Vision/mission/philosophy statements for the marketing team
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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In-House Forum Overview (October 2021)
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…
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Marketing capabilitiesMarketing operations
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
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Agency managementAgency rostersMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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