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Brand purposeBrand reputationGlobal Marketer of the YearMarketing structureMarketing capabilitiesMarketing operations
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilities
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…
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This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
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WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
Get comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Agencies & partnersAgency evaluationAgency managementMarketing capabilities
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Member benchmark on Boutique Creative Agencies in China
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Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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ChannelsAgencies & partnersMarketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Agencies & partnersAgency managementMarketing capabilitiesMedia transformation
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…