Posts about Marketing capabilities

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  1.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  2.    What marketing talent wants
    Trends & forecastsMarketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  3.    Marketing talent seeks companies with purpose, WFA research
    Marketing structureMarketing capabilitiesMarketing operations

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

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  4.    Spotlight: Shortcutting your marketing transformation
    Marketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  5.    Six partner predictions for 2021
    Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  6.    10 Predictions for 2021
    Agencies & partnersAdvertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  7.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

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  8.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

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  9.    Global Trends in Creative In-Housing
    Agencies & partnersIntegrated marketingAgency managementIn-housingMarketing structureIntegrated marketingMarketing capabilities

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  10.    Capability Forum Overview (June, 2020)
    Integrated marketingIntegrated marketingMarketing capabilities

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

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  11.    Webinar: In search of the unicorn marketer
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

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  12.    Benchmark: Marketing Capability Programmes
    Agencies & partnersMarketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA member survey on Marketing Capability Programmes

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