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Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Advertising & policyMarketing strategyMarketing structureMarketing capabilitiesMarketing strategy
David Wheldon: The ground is changing but the basics remain the same
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Marketing effectivenessMarketing capabilities
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Sourcing Forum Meeting Overview NY December 2018
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