Posts about Marketing capabilities

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  1.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

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  2.    Four WFA partner predictions for 2020
    Brand purposeMarketing structureDigital media transformationMarketing capabilities

    Four WFA partner predictions for 2020

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

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  3.    Webinar: Digital Asset Management
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  4.    Five common pitfalls of in-housing marketing services
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  5.    Building a future-proof marketing procurement strategy
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  6.    Benchmark on Supplier Relationship Management (SRM) models
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

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  7.    David Wheldon: The ground is changing but the basics remain the same
    Advertising & policyMarketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  8.    WFA launches Global Media Board
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  9.    China looks back at 40 years of brand building
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  10.    What does 2019 hold for marketers?
    Marketing structureMarketing capabilities

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  11.    Students compete in marketing effectiveness awards in Spain
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  12.    Sourcing Forum Meeting Overview NY December 2018
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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