Posts about Marketing capabilities

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  1.    Benchmark on Engaging with local freelancers in Europe
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  2.    8 insights for global marketers on sourcing content production
    Agencies & partnersAgency evaluationAgency remunerationMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

    Read more about "8 insights for global marketers on sourcing content production"
  3.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing capabilities

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…

    Read more about "Fashion brand Diesel wins Golden Drum 2018"
  4.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

    Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"
  5.    Data Driven Marketing 2018 survey results
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  6.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  7.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  8.    Benchmark on sourcing talent
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  9.    Survey on Influencer Marketing
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  10.    Benchmark on Ecommerce capabilities
    ChannelsAgencies & partnersAgency evaluationAgency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  11.    Benchmark: Sourcing production consultants
    Agencies & partnersAgency evaluationAgency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

    Read more about "Benchmark: Sourcing production consultants"
  12.    Survey on Global internal media structure & organisation
    Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"