Posts about Marketing procurement

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1. 
   Event reports
   Global Marketer WeekMarketing procurementMarketing procurement

   WFA Sourcing Forum GMW (May 2024)

   Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

   Read more about "WFA Sourcing Forum GMW (May 2024)"
2. Benchmark
   Agencies & partnersAgency rostersMarketing procurementMarketing procurement

   Benchmark: Panel service provider(s)

   WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

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3. 
   Video
   CreativityMarketing procurementAIMarketing procurement

   Spotlight: The Democratisation of Virtual Production

   The past few years have seen the emergence and evolution of virtual production.

   Read more about "Spotlight: The Democratisation of Virtual Production"
4. Benchmark
   Agencies & partnersMarketing procurementMarketing procurement

   Benchmark: Recommended social media agencies in South-East Europe

   WFA member benchmark on recommended social media agencies in South-East Europe.

   Read more about "Benchmark: Recommended social media agencies in South-East Europe"
5. 
   Event reports
   Marketing procurementMarketing procurement

   WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

   Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26^th March 2024

   Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
6. 
   Report
   Marketing procurementMarketing procurement

   Marketing procurement seeks better, smarter metrics in 2024

   WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…

   Read more about "Marketing procurement seeks better, smarter metrics in 2024"
7. Benchmark
   Marketing procurementAIMarketing procurement

   Benchmark: Content adaptation at scale using automation and GenAI

   WFA member benchmark exploring how WFA members are adapting content at scale

   Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
8. Benchmark
   Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

   Benchmark: Recommended PR agencies

   WFA member benchmark on recommended PR agencies

   Read more about "Benchmark: Recommended PR agencies"
9. Benchmark
   Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

   Benchmark: recommended adaptation/translation agencies

   WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

   Read more about "Benchmark: recommended adaptation/translation agencies"
10. Benchmark
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
11. 
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting (February 2024, remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

    Read more about "Sourcing Forum Meeting (February 2024, remote)"
12. Benchmark
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"