Posts about Marketing procurement

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1. Benchmark
   Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

   Benchmark: Recommended packaging design agencies

   WFA member benchmark on recommended packaging design agencies. 

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2. 
   Video
   Marketing procurementMarketing procurement

   Spotlight: Creative Production & The Economic Climate

   Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

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3. 
   Marketing procurementMarketing procurement

   The year ahead for procurement

   Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…

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4. Benchmark
   Agencies & partnersAgency evaluationMarketing procurementGamingMarketing procurement

   Benchmark: recommended sponsorship activation partners

   WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

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5. 
   Event reports
   Marketing procurementMarketing procurement

   WFA Sourcing Forum (January 2024, remote)

   Overview of the WFA Sourcing Forum meeting, held remotely on 10^th January 2024

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6. Benchmark
   Agencies & partnersInfluencer marketingMarketing procurementMarketing procurement

   Benchmark: end to end talent management process - in-housing vs outsourcing

   WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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7. 
   Event reports
   Marketing procurementMarketing procurement

   WFA Sourcing Forum (November 2023)

   Overview of the WFA Sourcing Forum meeting, held in London

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8. 
   Press releasesReport
   Marketing procurementMarketing procurement

   Brands missing social opportunities of sponsorship

   Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

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9. 
   Event reports
   Marketing procurementMarketing procurement

   WFA Sourcing Forum, Forum Connect NYC (November 2023)

   Overview of the WFA Sourcing Forum meeting, held in New York

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10. Benchmark
    Agencies & partnersMarketing procurementMarketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

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11. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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12. 
    Benchmark
    Agencies & partnersMarketing procurementMarketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"