Posts about Marketing procurement

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1. 
   Video
   Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

   Knowledge Spotlight – Sponsorship Strategy 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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2. 
   Report
   Marketing procurementMarketing procurement

   Skills underpin the power of procurement

   Open to WFA members only

   Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

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3. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum Meeting Overview, Singapore (October 2024)

   Overview of the WFA Sourcing Forum meeting, held in Singapore

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4. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)

   Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

   Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"
5. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum Meeting Overview, Denmark (September 2024)

   Overview of the WFA Sourcing Forum meeting, held in Denmark.

   Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"
6. Benchmark
   Agencies & partnersAgency managementMarketing procurementMarketing procurement

   Benchmark: Shopper Marketing

   WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

   Read more about "Benchmark: Shopper Marketing"
7. 
   Expert opinion
   Marketing procurementMarketing procurement

   Get more from marketing procurement

   The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

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8. 
   Event reports
   Marketing procurementForum ConnectMarketing procurement

   Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)

   Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

   Read more about "Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)"
9. 
   Video
   Agencies & partnersAgency evaluationMarketing procurementMarketing operationsMarketing procurement

   Knowledge Spotlight: Agency Performance Measurement

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Performance Measurement"
10. 
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (June 2024, Remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

    Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"
11. 
    Benchmark
    Programmatic & ad techMarketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
12. 
    Video
    Agency remunerationCreativityMarketing procurementMarketing procurement

    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

    There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

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