Posts about Marketing strategy

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1. 
   Video
   Agencies & partners

   Knowledge Spotlight: Social Commerce

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Social Commerce"
2. 
   Video
   Agencies & partners

   Knowledge Spotlight: Influencers and KOLs

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Influencers and KOLs"
3. 
   Video
   Agencies & partners

   Knowledge Spotlight: Advanced/Connected TV

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Advanced/Connected TV"
4. 
   Video
   Agencies & partnersAgency evaluation

   Knowledge Spotlight: Agency Briefing

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Briefing"
5. 
   Event reports

   CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)"
6. 
   Video
   Agencies & partners

   Knowledge Spotlight: Inventory or proprietary media

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Inventory or proprietary media"
7. 
   Benchmark
   Marketing structureCMO

   Benchmark: Global and local brand consistency

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
8. 
   Video
   Agencies & partnersAgency evaluationMarketing procurementMarketing operationsMarketing procurement

   Knowledge Spotlight: Agency Performance Measurement

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Performance Measurement"
9. 
   Expert opinionEvent reports
   Brand reputationCreativityCannes Lions

   Does Asia Pacific need Lions or Merlions?

   WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

   Read more about "Does Asia Pacific need Lions or Merlions?"
10. 
    Event reports
    Advertising & policyCannes LionsCMO

    CMO Forum Meeting Overview, Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

    Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"
11. 
    Video
    Agencies & partnersAgency evaluationAgency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
12. 
    Video
    Agencies & partnersAgency remunerationMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"