Posts about Marketing strategy

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1. 
   Video
   Advertising & policyBrand purposeCreativityInclusive marketing

   Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

   In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

   Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
2. 
   Benchmark
   Marketing structure

   Benchmark: Global Marketing Organisation Transformation

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
3. 
   Video
   Agencies & partners

   Knowledge Spotlight: In-housing 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: In-housing 101"
4. 
   Video
   Agencies & partners

   Knowledge Spotlight: Sponsorship Operations 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Sponsorship Operations 101"
5. Benchmark
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA member benchmark on industry best practices for building capability specifically around sustainability…

   Read more about "Benchmark: Sustainability Capability"
6. 
   Event reports
   CMO

   CMO Forum APAC meeting overview (September 2024)

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum APAC meeting overview (September 2024)"
7. 
   Video
   Agencies & partnersMarketing capabilitiesMarketing operations

   Knowledge Spotlight: Effective pitch

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Effective pitch"
8. 
   Video
   Agencies & partnersCreativityAI

   Knowledge spotlight: AI-augmented skills

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge spotlight: AI-augmented skills"
9. 
   Video
   Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

   Knowledge Spotlight: Meta’s vision for AI

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Meta’s vision for AI"
10. 
    Video
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
11. 
    Video
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
12. 
    Video
    Agencies & partnersAI

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"