Posts about Marketing strategy

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  1.    Webinar: Marketing Procurement Business Intelligence
    Marketing procurementMarketing procurement

    Webinar: Marketing Procurement Business Intelligence

    Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…

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  2.    Benchmark on Pitch fees in South Africa
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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  3.    Benchmark on recommended global content agencies
    Agencies & partnersAgency evaluationIntegrated marketingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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  4.    Benchmark on franchising models
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  5.    Survey on Global Marketing Category Management
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  6.    Benchmark on managing usage rights
    Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  7.    Benchmark on media agency rate
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
  8.    Survey on digital resource engagement with brand marketing
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  9.    Benchmark on retargeting investment & approach
    Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  10.    Benchmark on Recommended Experiential Agencies in Mexico
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  11.    Benchmark on media budget setting
    ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  12.    Survey on Digital Transformation
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"