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Marketing procurementMarketing procurement
Webinar: Marketing Procurement Business Intelligence
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…
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Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
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Agencies & partnersAgency evaluationIntegrated marketingIntegrated marketing
Benchmark on recommended global content agencies
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy
Benchmark on franchising models
WFA member benchmark on franchising models.
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Marketing procurementMarketing structureMarketing organisationMarketing procurement
Survey on Global Marketing Category Management
Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on media agency rate
Benchmarked media agency rates by role for Germany, UK and US.
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Integrated marketingMarketing structureIntegrated marketingMarketing organisation
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agencies & partnersAgency evaluationIntegrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
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ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…